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The effect is called the "Zeigarnik Effect," which is the tendency for people to better remember uncompleted or interrupted tasks than completed tasks. This phenomenon was first observed by psychologist Bluma Zeigarnik.In marketing, this effect can be utilized by creating a sense of curiosity or intrigue in consumers by providing incomplete or teaser information about a product or service. This can grab their attention and make them more likely to remember the message or brand. Marketers can also use this effect to create a sense of urgency or the fear of missing out (FOMO) by hinting at exclusive or limited-time offers, prompting consumers to take action. Additionally, providing incomplete information can encourage viewers to interact with the brand or seek out more details, increasing engagement and brand recall.